Copywriting How the KLT Framework Turns Ordinary Stories into Conversions A breakdown of a high-converting sales hook using the Know–Like–Trust (KLT) framework - why it works, how to adapt it, and where to deploy it.
Branding These 10 Questions Will Reveal If Your Brand Has a Soul Most branding focuses on logo, color, voice, & vibe. These 10 questions go deeper into the identity, empathy, & emotional signal of your business.
