ux Featured Writing for Clarity: UX Work That Helped Eurowings Scale Their Android App A quick UX teardown, some product-led growth, and one quietly effective app update - here's how I helped a European airline get 1M+ downloads.
AI Featured AI Feasibility: Why We Start With Questions, Not Code Before you build a chatbot, an agent, or an llm-powered anything, ask: does this even make sense for your business? This essay outlines why feasibility matters—and how the right question can save you six figures.
History Featured Being Right Is Overrated Righteousness is seductive, but it can get you fired, flogged, or erased. What can modern knowledge workers learn from a doomed Roman siege?
Personal I Am Man To be a man is to lose yourself a thousand times, and still get back to work. A quiet reckoning on grief, legacy, and forging meaning in the dark.
Essays Featured What Did the Elephants Ever Do to You, Allan? A tragicomic lesson in ecological misjudgment, overconfident experts, and the eternal human hunger for simple explanations.
Grief Crocodiles Have Feelings Too A grieving crocodile, a man in burnout, and the quiet dignity of allowing creatures to fall apart without rushing them back to productivity.
Copywriting How the KLT Framework Turns Ordinary Stories into Conversions A breakdown of a high-converting sales hook using the Know–Like–Trust (KLT) framework - why it works, how to adapt it, and where to deploy it.
Growth Strategy What a Real Growth Plan Looks Like: 5 Moves That Work This breakdown of a B2B SaaS growth plan shows how to tie hiring, product, customer success, and paid media together for sustainable MRR growth.
Branding These 10 Questions Will Reveal If Your Brand Has a Soul Most branding focuses on logo, color, voice, & vibe. These 10 questions go deeper into the identity, empathy, & emotional signal of your business.
Entrepreneurship On Selling Pies and Facing the Fear of Rejection What tiny pies taught me about shame, self-worth, and learning to sell without giving my soul away.
